AI, Analytics & Consulting
Challenge
Analytics isn’t just numbers, and AI isn’t just hype. When used intentionally, they become powerful tools to tell stories, reveal opportunities, and guide decisions that transform businesses. With a background in Computer Information Systems and two decades leading analytics and optimization for Fortune 500 brands like UPS, AT&T, T-Mobile, and Cox, I bring the rigor of enterprise data strategy to every project. My role is to cut through the noise, humanize the numbers, and help leaders make smarter, future-ready decisions.
Too often, businesses are overwhelmed by data. Dashboards pile up, reports go unread, and investments in AI fail to deliver value because the insights aren’t clear or actionable. In multicultural markets, the challenge goes deeper: brands may know what their audience is doing but not why. Without the right strategy, companies risk wasting resources, missing opportunities, and making decisions in the dark.
Solution
I help organizations use analytics and AI with purpose.
Discovery & Assessment: Audit current tools, reporting, and data quality.
Analytics Strategy: Build frameworks that align KPIs with business goals.
AI Integration: Practical use of AI for personalization, automation, and insights.
Human-Centered Insights: Moving beyond dashboards to understand who is behind the data with demographic, cultural, and behavioral context.
Executive Advisory: Helping leadership teams interpret analytics and use them to shape bold strategies.
Deliverables
Analytics audit and gap analysis
Custom dashboards (GA4, Adobe Analytics, Power BI)
Predictive analytics and trend reports
AI-driven personalization and automation models
Customer journey mapping with demographic & ethnographic insights
Data storytelling decks for executives
Ongoing consulting and optimization roadmap
Impact
Analytics and AI, when applied thoughtfully, give leaders more than metrics — they provide clarity. Clients gain sharper decision-making, deeper customer understanding, and smarter resource allocation. By blending technical expertise with human insight, I help brands unlock the full power of their data, building strategies that are innovative, culturally aware, and built to last.